The eyes have it

20.Oct.2020

With face masks mandatory in many public places, the eye area is a key focus for cosmetics and skin care.

In a recent webinar on how COVID-19 is changing Personal Care market perspectives, our supply partner Nanovetores explored how to successfully respond to the new focus on the eye area brought about by the wearing of masks in public.

They described the ‘Mascara effect’ – increased sales of a small luxury that people hang on to when budgets are squeezed. In previous economic crises, this phenomenon was known as the ‘Lipstick effect’, highlighting a changed emphasis in what is fast becoming the new normal.

Take care with eye care

It’s not just mascara and eyeliner that are coming to the fore, the entire eye area is in the spotlight. Because skin in the immediate area of the eyes is thinner and more sensitive than other areas of the face, Nanovetores recommend avoiding fragrances and oil-based formulations to avoid blocking pores.

Top picks for formulators

The actives selected here have the multifunctionality to promote hydration, fundamental for the good appearance of the skin and particularly important for the eye region which has few sebaceous glands.

Why encapsulate actives?

Encapsulation technology is ideal for formulations for the eye area. Once inside the capsules, the ingredients are protected against interactions with the formula and air, which allows them to be released only at the action target. This also allows the dose to be lower, reducing the potential for allergic reactions. Using encapsulated active ingredients ensures safer and more efficient formulations.

Blagden supplies personal care products and actives from Nanovetores under the IN Beauty brand. For more information and to discuss these products in more detail, please call Dr Russell Cox at Blagden on 01959 560828, mobile 07899 951252 or email

Please note: Information provided here is given in good faith and without liability. It is intended for guidance only. Users are advised to conduct their own independent examination of the product to ascertain its suitability for incorporation into processes or products. Users should ensure that the use of the product complies with all pertinent current legislation. We guarantee to supply to specification, not performance.

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